On the eve of the brand's twentieth anniversary, Cabrinha announces a meeting with a new owner. Jon Modica is not a blank slate for the brand. Click here for the official press release:
Cabrinha the world leader in kitesurfing equipment is investing into the future! The iconic kitesurfing brand, founded in the year 2000 by namesake and surf industry pioneer Pete Cabrinha, today announced new ownership on the eve of the company’s 20th brand anniversary. Pete Cabrinha along with Water Bound Investments, led by former professional kitesurfer and long-time Cabrinha professional athlete Jon Modica have partnered in the purchase and future development of the Cabrinha brand assets.
In addition to continuing Cabrinha’s legacy as key innovative driver and market leader in the surf segment – especially in kitesurfing – the new ownership structure builds on the recent relocation of brand headquarters back to Cabrinha’s birthplace on the North Shore of Maui, Hawaii where Pete leads the product marketing and development operations.
According to Founder and Brand Director Pete Cabrinha, “The Cabrinha team and I are extremely excited by what this initiative means to the evolution of the brand. This new structure unlocks our ability to be uninhibited in terms of design and innovation, to be faster on our feet, and to have the capacity to expand on our award winning range of products. This refined organization empowers us with unrestricted access to design and development resources, it creates a closer connection to our industry partners, and it ultimately places our customers at the center of our unrivaled water sports experience.”
The company’s research and development facility in Maui is perfectly situated for testing in all wind and water conditions. The most significant water sports of the last 30 years have come from Maui and Cabrinha has played an instrumental role in pioneering of all of them. The Hawaiian Island has long been known as the epicenter of windsurfing, tow surfing, stand up paddleboarding, kitesurfing, and foilboarding since the very beginning of each sport. Today, Maui remains the proving ground for the world’s best water sports products and the preferred stomping grounds for leading wind and wave athletes.